I think one of the most misinterpreted phrases in the blogging world is ‘Content is the King’. Actually when Bill Gates said it a lot of years before, he gave away the idea to succeed or content in the online marketing arena. The ever changing web marketing spaces would concur the fact that content is not the king. There have always been epic contents in online marketing field, which withered to non-existence without anyone noticing it. The marketing people needs to get the content ‘out there’ (a kind of abstract term), which really needs some different sets of promoting skills. I don’t know anything about online marketing strategies and this post isn’t about how to take your product or content across the ocean of internet. I am a mere blogger. My word press themes keep on indicating that ‘readability needs improvement’. My SEO scores are average. I spend two to three hours a day to think (without giving into the temptation of looking up at internet) and write a movie review or random ramblings on geopolitics, environment, science, technology, which at most gets 150 hits (minimum of 40 to 50). I really don’t how much of the 150 or so who clicked the link to my article reads it till the end. I think most of those reading my movie reviews only read the last verdict-declaring paragraph (there’s nothing wrong with that; I have also done it). I am definitely sure that I am not great at writing on variety of topics, but in five plus years of blogging I am sure about one thing: content is of no importance (or should i declared it as ‘pauper’) in the blogging universe.
As a human being we need to understand the inherent absurdity of life, make friends with that absurdity to have a harmonious existence. The same principle is kind of relevant with blogging. Content doesn’t matter. You got to accept the fact that even your best, like-minded friends don’t care what the hell you write on your blog. Take a look at viral sharing sites with stupid, irritating contents gorged on by unsuspecting masses to earn huge money for the crafty site owners. Every minute and second, great contents are being overturned by something bland that makes people giggle for five seconds. Some people rack their brains to come up with that entertaining five second content. So, I don’t want to sound like berating their efforts, but for the large part, serious content aren’t going to be read to the fullest (unless it is a serious content written by a famous personality). I mean, I can pour my heart about a great art-house or a social problem in a 2,000-3,000 words article; I would have made a week long research to write it. But good content succeeds less than catchy content (of course, catchy content doesn’t mean ‘shit content’). These long-form articles are mostly going to be scrolled down to the end. As the word-press plugin would indicate later, I have allowed this post’s first paragraph to run above 250 plus words and this paragraph have already passed 200 words. So, a lot of people who clicked this might being start losing attention in reading the meandering, long paragraphs. Your eyes might be passing over the words without taking in the meaning of these words. It’s ok. You can scroll down to read the last sentence or simply close the link. Any way, thanks for clicking the link and reading up to now.
I think it’s time I get on with writing about what I wanted to write for this title. My point is simple: the more I type, the more I analyze about the meaning of a movie, the more I use these long sentences, more people are gonna lose their focus to say ‘to hell with this article’. It happens everywhere online. There’s web jargon and collection of data to analyze how many readers bounce out immediately after landing into the page. Explaining those data would be more boring. So, the simple analysis tells us that people share your articles without even reading it fully. In the social media arena, one doesn’t even need to click the link to the article. They can just share (and let’s not talk about the benevolent ‘like-givers’). Why would you do that? Some answer that ‘the content may not interest myself; but it may engage some others in my friend list’. That’s a generous thing, but this dispiriting relationship between high sharing and less reading coerces me to think of blogging as an empty exercise. I heard of my blogger friends receiving more shares than hits.
What is the use of writing when every one is busy opinioniating and sharing? What is the use of expressing yourself when no one wants to listen? The other fruitless aspect of blogging is that ‘you’ have to be visible, make some superficial connection with fellow bloggers. Be there active on the social media; comment on everything, pretending to be an expert on different topics. Of course, it would be tasteless to equate a blog’s success to this ‘being there’ approach (some great bloggers truly keep up the spirit of blogging). But, this false state of connection is often considered as an easy-way for the flow of traffic. If the basic idea of blogging is sharing different viewpoints, then what is the use of forming closed circles? It is good thing to encourage a fellow blogger, who puts out his/her thoughts brilliantly. But what’s the point in marketing my thoughts in exchange for same passive circle of ‘friends’. Nevertheless, there might be simple answer to the less & waning number of readers in ‘Creofire’ or my blog ‘Passion for Movies’: my writing sucks. Or may be I should take a different approach to blogging (do away with these long articles as no has the time to read).
Popular website articles from (Guardian, The Atlantic) have declared that blogging is in its death-bed, mangled by the other link-sharing platforms. May be the old-school blogging is reaching its waning stage (again, i don’t have any stats about it). However, all these bitter, angry thoughts aren’t going to provide resolutions. And, if I keep on lamenting about the hits for my article or the zero comments, I might be forced to answer in the affirmative for the title question. But, as a thinking creature one can’t lose hope or keep on haranguing about small failures. I think as much as life is a gift, the ability to think and write on something, day-in, day-out is also a gift (even if those writings are full of grammar mistakes and poor sentence constructions). Even having the space to think on our own is a gift (many aren’t blessed with that gift). Hence, despite the poor readership of my profound (I hope it is) movie reviews or sociopolitical thoughts, I continue to blog because writing not only provides a way to cleanse the inherent dark, insane thoughts, but also helps me to understand my own thought process and opinions a little better. If some one asks me, why do you blog (for 5+ plus years) knowing that your articles are not even read by 100 people? I want to declare that ‘I write for myself; I want to know or surprise myself, hence I blog’. In my humble opinion, writing for a circle of lauding followers or friends is the most superficial, vain thing that’s afflicting social media.
Once again, I want to thank those valiant souls who had finished reading this rambling, self-indulgent post!