The arrival of social networking sites have redesigned human interactions altogether. The way human beings interact and share their ideas and opinions has taken the next stage of social evolution. The social concern and social responsibility keep pouring in, during any given issue or crisis, and quite a lot of heated discussions and sharing of information are common to witness.
Well, isn’t it a good sign of social maturity? Shouldn’t one be concerned on social issues with public interest? I roger that. Before the age of social networking too we had been exchanging ideas were opining on everything, for eons. Modern youth today are more internet savvy and are almost online round the clock, especially post smartphone based web surfing. The entire social networking sites- Facebook, Twitter and a lot many others- are perennially bustling with online activities. Netizens keep posting their ideas, flaunt their knowledge, critic on anything that trends share date to substantiate to their arguments, instantly deliver creative writing pieces or poems inspired by the trending topic, and be it any.
Like media, printed and television, keep hanging on scoops- in their front pages and prime news hours respectively- from time to time, people in social networking platforms keep moving from issue to issue discussing them in the same level of seriousness (!). Most of the topics which began as a serious discussion while they are still fresh, after few days or a week end up with satirical memes. Arguably these meme funs aren’t generated by the serious people who are engrossed in the topic. Only thing to note here is they keep moving on from topic to topic.
Why is Facebook lasting as the uncrowned emperor of the social networking universe? The arch rival Google which ambitiously began Google plus a few years back with the intention of winner the topper had no choice to close its service lately. What FB has in its unchallengeable success formula that no other social networking site has to date?
Every man as a social animal is constantly craving for social recognition. Its human nature to do many things in pursuit of seeking the attention of fellow human beings, which otherwise wouldn’t care at all. This in turn plays a vital role in shaping the ego of an individual. The design of Facebook has a strong and vital element that keeps luring its users subconsciously. Facebook in its core is engineered to feed the human ego.
A rationalized thought would reveal clearly that the ‘likes’ that our posts garner don’t have any meaning outside our egoistic domain. It is these likes that constantly keep feeding one’s ego and acts as main reinforcing agent encouraging continual usage of this service. Every time an individual posts something online, during their initial days of entry into FB, every time they log in they start to look eagerly for the response from fellow companions in their pool of friends and almost everyone equate the reach with the number of likes that post has attracted. Over days this morphs into the lust for likes and even the online behavioural pattern of that person pivots around the urge to beg more likes.
In general most of the users in social networking sites seem to show more interest to say something to the world and are less interested to listen to what others have got to say. Likes that are offered in FB have merely reduced to something akin to attendance, whose purpose is only to tell the person concerned that ‘Hey. I’ve seen your post’. It slowly necessitates the other person to gift a ‘like’ in return whenever he/she post s something online. This act is nothing more than a gesture of love shown in return to what had been received from them in the past.
Many are trapped into this design and quite a few develop an addiction over this. All because man is a social animal and he craves attention. There are too many speakers in the online stage while the listeners/ receivers are always scarce.
P.S: The art work posted here is by John Holcraft.